by Chad Harrington
27 July 2015
Recently the State of Tennessee spent $46k on their new logo, so I decided to see if I could use LogoGarden's DIY online logo maker to design a logo in 4.6 minutes. For free. Over 1.6 million startups have used LogoGarden already, so I gave it a try.
Our Nashville-based software company, Relode, already has a logo, but I thought I’d give my best shot at creating a similar logo to ours using LogoGarden’s DIY logo-maker.
Here's what I came up with (directly right).
Simple right? That’s the point.
My version of Relode’s logo doesn’t look as good as our real logo, but then again, I made it. Imagine if I had spent more than 5 minutes on it!
Why LogoGarden Is Perfect For Startups
LogoGarden was built for startups like us, not for established businesses. If you’re an established business (or the State of Tennessee, I guess), hire someone to make your logo, because LogoGarden’s basic service is probably not for you. But if you’re a low budget or no budget business, LogoGarden is definitely for you.
Why? Listen to my conversation with LogoGarden President Tom Feary about their target audience (42 seconds):
At least give it a try before you outsource your logo design. I’m sure you’ll do better than I did in just 4.6 minutes!
LogoGarden has apparently found a niche with entrepreneurs, because millions of entrepreneurs have used LogoGarden since their start in 2011. LogoGarden is growing, too. Last year (2014) marked their highest growth year with 60-70k logos made a month. That’s 2,000 logos every day.
They started wanting to “disrupt” the industry, but now they want to partner with other services. That makes sense given Feary’s advice to “not reinvent the wheel” with regard to entrepreneurship, which they have adopted themselves.
How LogoGarden Invented DIY Logo Design
DIY is in. With sites like Pinterest on the rise, you can do anything yourself from creating legal documents (use this site for that) to diagnosing yourself with tonsillitis on WebMD (be careful with this site!).
LogoGarden’s demo says they are the “fastest growing logo site out there.” So I asked Feary, “What separates you from other companies in your industry?” He said this (in 25 seconds):
This Is What You Can Do All By Yourself At LogoGarden...
1. Create a logo free
2. Use the software without paying for it
3. Download the logo free
LogoGarden fits within DIY logo design space because they offer a simple process where you can create and download a logo.
For yourself, all by yourself.
The logo downloads at 75 dpi, which works “great for email signature, blog, social media, and profile images,” says Feary.
I mentioned to Feary, “You say on your website that you ‘invented do-it-yourself (DIY) logos.’ How did you do that?” This is what he said (in 34 seconds):
You can get the same logo as a vector image or in higher resolution for only $12.50.
Save $46k On Logo Design In 4.6 Minutes Or Less
I will say this, though: There are logo design options out there for low budget companies, options like LogoGarden. They're not for everyone, but their platform has worked for literally millions of people. Over 1.6 million people have used their DIY logo maker and saved them money doing it.
Who knows? Maybe you'll save $46k on logo design in 4.6 minutes or less.