by the Relode Team (Matt, Joe, Jason, Josh, Brennon and Chad)
4 May 2015
Read these 16 books, and you'll be ready to start a healthy business. Okay, no single book (or list of books) will fully prepare you to launch a healthy company, but reading them will definitely help. A lot.
Healthy things grow, so if you're business is healthy, then you will be more likely to succeed in meeting your business goals.
After our personal experiences and the wise people who have spoken into our lives, these books have given our team the inspiration and knowledge necessary to launch Relode.
We're thankful for having read these books and we think you’ll be thankful for having read them too.
As a startup, we’ve compiled the best books in our collecive library. These books are well-researched, informative and practical. So if you’re a startup (or even just a growing company), we offer this list to you, so you'll be better prepared for the entrepreneurial journey. And the journey is a blast, especially when you do your homework.
Our Top 16 Startup Books
- One Strategy: Organization, Planning, and Decision Making by Steven Sinofsky and Marco Iansiti. On innovation using a bottom-up, rather than a top-down model.
- Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares. How some of the fastest growing companies used different traction channels to acquire customers, sell products and test them. Along with real-life examples, the authors encourage readers to think creatively about how their own venture can gain traction.
- Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff and Carlye Adler. Benioff basically created the SaaS industry. He and Adler recount various sales, marketing and product development tactics that Benioff used to get Salesforce’s first customers and build a billion-dollar company. He inspires you to think outside the box and to share your story relentlessly!
- Outliers: The Story of Success by Malcolm Gladwell. Outliers provides statistical reasoning for everyday phenomena to show that success is more than just luck.
- Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customersby Geoffrey A. Moore. This book offers invaluable insight for companies trying to swim upstream and offer a different kind of solution. If you’re a Software as a Service (SaaS) company, pay close attention to Appendix 1.
- The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley and Jonathan Littman. Changed our thought process on design, collaboration and organization. Great insights from their projects and solutions too.
- Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan. A great read, chock full of real-world examples that emphasize the need for leadership to effectively communicate strategies and empower teams who will execute those strategies.
- God is My CEO: Following God's Principles in a Bottom-Line World by Larry S. Julian. Inspiring read on successful executives that encourages businesspeople everywhere that Christian principles have a place at work.
- Winning by Jack Welch. Welch draws on his forty years of experience with General Electric to emphasize the importance of candor, leadership and efficiency for businesses.
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries. Gives flesh to the startup paradigm of build, test; build, test; and run like your broke.
- How to Win Friends & Influence People by Dale Carnegie. Time-tested advice from Carnegie, who wrote this over sixty years ago. This is a must read.
- The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki. Great field guide for starting anything. Very practical, direct and important for every startup leader to read. Kawasaki offers valuable insights from his experience working at Apple in the 1980s and beyond. The newest version, 2.0, is completely revised, which means it's even more time-tested, battle-hardened.
- Scrum and XP from the Trenches: How We Do Scrum (PDF) by Henrik Kniberg. A great understanding and focus on executing the Scrum project management framework in a real-life setting. (What can we say? We're a software company. This one's invaluable for software startup developers.)
- Pragmatic Thinking and Learning: Refactor Your Wetware by Andy Hunt. A practical method for understanding human cognitive processes and aptitude from the perspective of a software developer.
- Code Complete: A Practical Handbook of Software Construction by Steve McConnell. A remarkable guide to the art and science of constructing better software. An industry classic.
- The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson. On how to sell effectively. Assessing the impact of innovations like NoiseTrade, Craigslist and iTunes, Anderson is clear: the future of marketing will be much different than the recent past.
What books do you recommend for startups? We'll add them to our list.
Relode is a modern way to find and organize job candidates, and we're changing the way the world hires. (We do not necessarily agree with everything stated within these resources - we just like them.)
Photo: Camera Eye / Flickr.com